BIOforLIFE

BIOforLIFE

This project aims to make the concept of biodiversity better understood among the public in general and in particular among influential policy-makers or actors whose decisions/actions have an impact on biodiversity protection (e.g. the judiciary/law enforcement, prosecutors, construction industry, politicians, government departments, tourist industry, hunters) while simultaneously addressing the public at large (especially families and urban dwellers). In cooperation with the Sigma Media group, it has promoted TV spots, articles and focused seminars.